The Brief

PhoStop offers contemporary Vietnamese cuisine located at the trendy Tanjong Pagar district of Singapore.


They are looking for a brand identity that reflects the origins of their food as well as to help them standout from the already crowded eatery scene at their location.

The Solution

The distressed star logo was inspired by the Vietnamese flag as well as the cool vintage propaganda posters that decorate the wall of the cafe.

The stencil typography and grungy texture elevated the look of the brandmark making it more contemporary and edgy while the fire-engine red really makes it pops and grab your attention.

Design Services

Brand Identity



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Branding and Visual Communication Specialist

© 2020 by Arty Guava.

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