Skinny Savage is a high-end menswear brand that is all about individual style and expression and empowering men through fashion.
They want a brand identity that conveys their unique brand offering.
The brainchild of Vishnu Bala, an avant-garde men's fashion brand which challenges convention and norms. The seahorse was used as the brandmark to represent male strength as male Seahorse do something highly unusual in the animal kingdom; they get pregnant and deliver their offspring.
The identity conveyed ideas of rebellion, masculinity and luxury.