AirAsia’s in-flight menu brand, T&CO has launched its first Asean fast food restaurant in Kuala Lumpur, Malaysia enabling more customers to enjoy a variety of Asean cuisines and coffee at affordable prices.
They engaged us to come up with a range of packaging that reflects their unique brand positioning.
We proposed a look that is contemporary and modern with a hint of Asian heritage. Bold colour blocks allows different variant to be easily identifiable. Each pattern is inspired by the origin of the ingredients sourced from various parts of Asia.